About Us
We started Golden State Home Sales because we believed California sellers deserved better — more honesty, more hustle, and more personal attention than the big franchises were willing to give. Sixteen years later, that belief still drives everything we do.
Our Story
Marcus Rivera founded Golden State Home Sales in 2008 — right in the middle of the worst real estate market in a generation. While other agencies were closing their doors, we were opening ours, because we knew that sellers needed guidance more than ever.
We grew slowly and deliberately, adding agents only when we found people who shared our values: honesty over hype, data over guesswork, and relationships over transactions. Today our team covers the entire state, from San Diego to the Oregon border.
Over $1.2 billion in sales later, our approach hasn't changed. Every seller gets a dedicated agent, a custom marketing plan, and the same level of attention we'd give our own family.
$1.2B+
Total Sales Volume
16
Years in Business
58
Counties Served
What We Stand For
We tell you what your home is actually worth — not what you want to hear. Accurate pricing is the foundation of a fast, profitable sale.
You work directly with your agent from day one to closing day. No handoffs to assistants, no call centers, no surprises.
Every agent on our team lives and works in the market they serve. That local knowledge translates directly into better outcomes for sellers.
Over 1,200 homes sold statewide, with an average of 28 days on market and a 97% client satisfaction rate. Our track record speaks for itself.
Meet the Team
Founder & Managing Broker
Marcus founded Golden State Home Sales in 2008 after 10 years as a top-producing agent in Los Angeles. He built the company on a simple belief: sellers deserve honest advice, aggressive marketing, and an agent who picks up the phone. Under his leadership, the team has closed over $1.2 billion in California real estate.
Senior Agent — Bay Area
Patricia has been a fixture in the Bay Area market for over 15 years. A former mortgage banker, she brings a financial perspective that helps sellers understand the full picture — not just the sale price, but the net proceeds and tax implications of every transaction.
Senior Agent — Central Coast
A Santa Barbara native, Sofia knows the Central Coast market like the back of her hand. She specializes in Spanish Colonial and Mediterranean-style properties and has a reputation for staging homes that sell fast and above asking price.
Senior Agent — Sacramento Valley
David joined the team in 2015 after a decade in commercial real estate. His analytical approach and deep knowledge of Sacramento-area neighborhoods make him the go-to agent for sellers who want data-driven pricing and a clear-eyed negotiation strategy.
Our History
Founded in Los Angeles by Marcus Rivera with a single-office team of three agents.
Expanded to the Bay Area, adding Patricia Nguyen as our first regional specialist.
Opened Sacramento Valley office and crossed 500 total transactions.
Launched Central Coast division and surpassed $500M in total sales volume.
Reached 1,000 homes sold statewide despite a challenging market environment.
Crossed $1.2B in lifetime sales volume and expanded to serve all 58 California counties.
Credentials & Memberships
All agents fully licensed by the California Department of Real Estate
National Association of Realtors® member — bound by the REALTOR® Code of Ethics
California Association of Realtors® member with access to statewide MLS
Certified Residential Specialist designation — top 3% of agents nationwide
Whether you're ready to list or just exploring your options, we're happy to have an honest conversation about your home and your goals.